Design Web and Digital Marketing
Design Web for Carmen Romero DecoraciĆ³n
Decorator of interiors
Type of Project
Design Web
Branding
Corporative stationery store
Branding
Corporative stationery store
The Objective
The project left from a blog of decoration realised by the client. After several years in which the requests of services on the part of users had been continuous worldwide, it was the moment for equipping to the blog of a design and structures more corporative.
Evolution of an enterprise project based on the world online
This project supposed the evolution of a blog realised in Blogger by its promoter. The original blog, dedicated to the decoration, generated business opportunities online, reason why it required to evolve the project towards a more professional interface and than it correctly reflected the objectives of the business and their proposal of value: the particular accomplishment of advising online to on interior design and decoration.
Improvement of usability in the advising online
Client was very important to have it an ample form of characteristics of the project. Until the moment the process consisted of the shipment of a autorellenable pdf. From Entrebits we designed a form of customized project, advising from the point the usability, facilitating the collection of data as much to the user as to the client. The integration of the chat of attention of Facebook allows to an immediate interaction between the adviser and the user, improving the communication channel with the potential client.
A clean, minimalist and centered design in the projects
In the design of this project we have tried to find the balance between three requirements of the project: the sale of an advisory service online, the blog and portfolio of projects. The original project basically was based on the blog, when evolving towards a transactional design in the one than it openly offers to the client advisory services in interior design and decoration online, therefore, was very important to integrate these three facets of the project and to obtain a balance among them.
The best way to obtain that harmony was to create a clean and ordered interface, transmitting to the user of the site coherence between the different sections.
Oriented typographies to optimize the legibility
We did not have to lose the origin of the project Web, a blog, and after the relaunching of the project this one would be the main source of traffic entrance. For that reason it was very important to choose a set of oriented sources to optimize the legibility of articles. An important personal project name brand of which we have been in charge completely the equipment of Entrebits
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It contacts with us
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