The promoters had an objective clear to create a digital magazine from Seville to the world with minimalist aesthetic taking care of around referring of the sector as Cereal Magazine or Kinkfolk. We create a minimalist design although with a Mediterranean touch in that we included the Pantone color of the year, the Choral Living.
As soon as we began the design process we noticed that the type of content had to guide the type of design and the experience of user. It was not going to be the same to read an article on nutrition, where the word has the major to be able of communication that one of architecture, in which the visual contact through the photo and the video was the determinant. For that reason partio of the idea to separate the types of contents and to create for each type an own group but maintaining the harmony at the same time.
The cover has been created with a system of own design based on the architecture of the information and its hierarchy. We divide the different sections and we reduced to the content to the minimum expression - image + to title + excerpt-. In architecture we determined that the visual force had to fall to the images being eliminated the summary and reducing the size of the titles. In the appointments the surprise looks for when interacting with them.
Tablet and mobile the Web becomes a species of book digital, in which they prioritize the word, inviting the user to enjoy the reading.