After a first contact decidiio on the part of our equipment to carry out the relaunching of a brand with the great prestige and implantation through sale channel exclusively online. For it the prexistentes tools were not adapted reason why the first decision was the accomplishment of a centered Store Online in the objective user. Segmenting this user the creation of a store online easy has taken to end to use but that it transmits the values that a'un continues representing the brand.
We have created a Web centered in the user, clean and intuitive, with a clear hierarchy of elements although based on the functionalities that to us a platform as Woocommerce offers. The product cards have been extended integrating a GuĆa de Compra and a more attractive vi for the introduction of the variability of the product.
The text is distributed in two primary and secondary colors to indicate the element. For the Web a primary color has been chosen the green tone corporative Pantone 296 Cs. As far as the source buscabamos a source that allowed us to play with reduced weights reinforcing the message of simplicity and minimalism of the concept Web.
The main page represents all the concepts applied in this project Web. We do not have to forget some important functional aspects as the Wishlist or the Filtrate products in the catalogue pages that also have been designed in accordance with the site.